Professionally printed materials are essential in the business world, particularly when it comes to marketing. Because of this, many companies outsource their printing to commercial print shops, believing this is a necessary evil—their only choice since in-house printing is cost prohibitive and complicated. But with today's technology and a little know-how, you can use production print machines to easily create on-brand, high-quality printed materials to augment your marketing strategy. Here's why more companies than ever are investing in production printers for in-house results.
Why Production Printing is a Modern Office Must-Have
Maybe you've been stressed out with the associated work of outsourcing—like missing the hours of your commercial print office and being behind on a deadline or paying too much. Or maybe you've been holding up your office printer by trying to create full-color marketing materials by the thousands while other employees wait impatiently for their turn to print. Whatever the case is, it may be time for you to consider a production printer. Companies choose production printers for many reasons, but these are the most common.
1. Lower Costs
It's expensive and time-consuming to outsource every single print job, and your time is worth money, too. There is an obvious markup associated with outsourcing, and in-house printing can now only save you money but make your job simpler.
2. Up Your Quality
When it comes to making a good first impression with your marketing materials, nothing is more important than quality. If you're printing in-house, you can catch that pesky typo or ensure the best result right away instead of eating the cost of 1,500 incorrect copies.
3. Targeting Your Market
Did you know that variable data printing (also known as one-to-one marketing or personalized printing) can increase your response rate by almost 40%? Customize your materials with names, addresses, logos, messages, and invoice information to get more bang for your buck. This is easy to do in-house.
For more information about finding the right production printer for your business, contact us today.