Explain your role
My role within the organization is to cast a vision for Liberty to grow exponentially over the upcoming years. As the CEO, it is imperative that I communicate this clearly to the organization and ensure we live it out on a daily basis. Relationships with internal and external clients play a massive role in being successful as a leader. Much of my time is spent in five areas: Vision, People, Data, Issues, and Processes. When these are all in alignment, success is inevitable.
What made you excited about the role?
Liberty has a tremendous reputation and has everything in place to experience exponential growth. Many nights, it is a struggle to sleep because of the excitement I feel about the opportunities in front of our organization. The sky truly is the limit.
When you think of present competitive and dominant companies, what comes to mind when you think about how Liberty is or could be dominant in North Dakota in your industry?
Liberty has 34 years of positive client relationships. Our ability to add offerings that truly bring efficiency and add to the bottom-line of our clients will allow us to be dominant. Our understanding of business acumen will be what sets us apart moving forward. We don’t sell products, we sell solutions to business issues. Allowing ourselves to think outside of the current box or even industry box will be the biggest difference.
Tell us about your providers and partnerships
We partner with only world-class providers. This makes a huge impact on our service. Furthermore, Liberty has a huge focus on Customer-Centric Teams. Really, I prefer the word client as our goal is to build true partnerships that last the test of time with clients. We want to operate in your best interest to improve your organization and be a trusted advisor. Even if we do not offer the solution, we want to be the team you call to help with all business issues.
What are three things an average North Dakota business owner might find interesting or surprising about Liberty?
When I do business I always look for local ownership and local company structure first. Liberty is rare in our state in the fact that it’s always been locally owned and not made up of venture capital firms or transferred ownership. We really are your local providers. Most would not know that, in my opinion, we have the most beautiful showroom in the state of North Dakota.
An average owner may not realize that we can take over your entire print fleet and most likely save you money on your investment by doing it.
Most may believe we only sell or lease copiers. We actually offer many solutions that can literally automate a large percentage of your workflows.
Many people are resistant to sitting down and looking at the options because they do not want to feel pressured. We only expect you to do business with Liberty if it can be a win-win partnership. Take the time to sit down and do a painless analysis and in a majority of cases we can improve your situation. If not, we will help educate you.